"To use our gifts of intelligence, charisma, and serial optimism to cultivate the self-worth and net worth of entrepreneurs around the world while taking care of the ones we value and care for.”
● Everything Happens for A Reason - We want a life of purpose, so we will begin by inverting the notion that everything happens for a reason. We will redefine it not as some future explanation for terrible tragedy or glorious achievement, but as a validation of the deliberate choices we made that led us to these critical junctures in the first place. We will assert authority over chance, fate, and destiny because everything does happen for a reason, and that reason is US.
● We Are Not a Victims - There are only two ways to approach this thing that we call life - as a hammer or as a nail, and it’s up to us to decide which one we want to be. We must decide to act or react. We decide to deal our own cards or play with a deck that’s stacked against us. If we don’t decide which way to play this game of life, it always plays us. We will always be in control, take ownership of our actions, and know we are the only one's in control of our destiny, and we will never blame our circumstances on forces that we cannot control.
● Attain Elite Success Through Sacrifice - We want to attain elite success for our clients and our company so we will be forced to make the hard choices, do the unpleasant things, risk my most valuable assets, and do away with the shackles designed by society to limit us because nothing worthwhile is achieved without massive amounts of sacrifice and true greatness only comes to those who are willing to pursue it at any cost.
● Find The Breaking Point - The man who pushes his boundaries ultimately finds them, and in this life, we will push everything we do in life until it starts to push back, and then we will push some more until we find the breaking point.
● Pay The Price - If you want the ultimate life, you’ve got to be willing to pay the ultimate price. We will pay the price today so we can pay any price in the future. We will be criticized, envied, and ridiculed. I will be threatened, betrayed, and copied. There will be doubt, uncertainty, insecurities, rejection, and disappointment. That’s the price we're willing to pay to reach our and take care of our clients, family, and team members. We will do it so that they won’t have it.
● Lead and Inspire - We will lead, inspire, and motivate those around us to become a better version of themselves by helping them understand their current situations and showing them the necessary actions to reach their desired situation. We will do what we preach and role model our way to the top. We will never put people down; we will always encourage them to do better and become better.
● Be A Good Coach - We will conduct ourselves as coaches in everything that we do; we will challenge individuals to make informed decisions that will help them level up in their professional and personal lives. We won't give up on someone just because the going gets tough; we will push them, until they push back, and then we will push some more; we will challenge people, make them unconformable until they evolve, and take actions that they typically wouldn't take that are in their best interest
● Optimism and Turn Shit into Sugar - We know that negative thinking will weaponize us against us. Negativity is 4x more powerful than positivity; we as a company will eliminate negative conversations from our dialog, we will not participate in complaining about our circumstances, the heat, friends, family, or situations; there’s always something we can do, we're always in control of the way we are, we're always in control of our emotions, we can always control our feelings, we can, you can always choose a different approach, and we can always choose how we respond to situations. We want our clients to be excited and inspired to interact with us. We want to bring optimism, laughter, and good vibes to all of our interactions.
● Without Hesitation and Fear - Fear causes hesitation, and hesitation will cause your worst fears to become reality - we will use our diverse personality temperaments to operate without anxiety, hesitation, or fear. we are willing to risk the unusual, so we won’t have to settle for the ordinary. We're eager to live the next 5-years of our lives like most people won’t so we can have what most people can't.
● Word Is Bond - We will never make a promise or commitment that we're not 100% fully committed to. Not to our clients, friends, collages, or even ourselves. Our verbal contracts are just as valid as our written contracts. If we say we're going to do it, we're going to do it if we can't we aren't scared to say "no" because we won't let our mouths overload our backs.
● Train Our Way to Greatness - We understand that training is not something you’ve done; it’s something you do. While our competitors talk about what they did 10 years ago, we will talk about what we did today. We will go through this life dedicated to training, and we will train our mind and body every day while encouraging others to do the same.
● Don’t Give Advice You're Not Qualified to Give - In today’s world, you have overweight people giving fitness advice, alcoholics giving addiction advice, and broke people giving financial advice. In other words, you have a world full of unqualified people providing advice on subjects that they're not qualified to give advise in. We will not partake in this idiotic behavior. We will only give advice on subjects that we've dedicated 10,000 hours to and have become a master in. If we're asked for our opinion on a subject, that we are not a master in. We will politely state that we're not qualified to give advice on the subject. Don’t ask us about politics; we've never ran a country, and you probably haven’t either, so our advice is probably worthless. ;)
● Exceed Expectations – How we do anything, is how we do everything. There are three types of people in this world, people who live up to your expectations, people who don’t meet your expectations, and people who exceed your expectations. No matter what, we will always exceed expectations in everything we do. Everything we do, no matter what it will turn to gold.
● Order Over Chaos - As a firm, we will not operate from a place of Chaos. we will operate from a place of Order through operations, SOP's and standardization. We will strive to be effective and efficient in everything we do. We will never allows ourselves to become overwhelmed. When Chaos arises, we will transform it back to order through automation delegation, and elimination. We will do the same for our clients.